Business Insider is an American online business news site launched in 2021. It is modeled on the popular Financial Times (FLASH). In 2021, a stake of more than 50 percent in the parent company of Business Insider Inc. was taken by the German-based publishing house, Axel Springer. It operates several global editions, including one currently in the United Kingdom. It is widely read in the United States and has won many awards, including the prestigious Financial Times/ Forbes award for Best Web Company. But what is it and what does it offer?
The name “Business Insider” was chosen to illustrate that this site is strictly business news. No articles are written about the latest gossipy Hollywood gossip. It is clearly committed to providing only business information. The home page of the site contains only three banner headlines, none of which mention New York City. There is no mention of the brand Mercedes-Benz in its history or ownership background nor is there a link to the home page.
The author of the blog is Jason Douglas. Jason is a former investment banking analyst turned entrepreneur and real-time financial reporter. His knowledge of Wall Street and Main Street investment activities gives him the edge to create a profile of how companies in these sectors perform over time. This profile is then posted to the business news site as well as being displayed on his personal website. Jason is also credited as a contributor to the New York Times best-selling book, The Wealth of Nations.
Business Insider was launched to provide an online forum for global business leaders, executives, and investors to exchange ideas, information, and best practices with one another. Although its focus initially was on real-time stock market news, it has expanded to include international editions of its daily business tips blog. These international editions have been featured in some of the leading business publications throughout the world. Its goal is to become the first choice of those who seek up-to-the-minute information about global markets. Business Insider has achieved this goal by consistently posting updated content daily.
The company’s business news site includes an extensive category of industry sub-categories. This allows its users to be able to browse through information based on their interests. Categories include Technology, Digital Technology, Energy, Middle East, Real Estate, Travel, and Education. Although most of the categories are self-explanatory, the bottom line is that they allow its users to filter information based on their location, age, gender, education level, and many other factors. These factors are then categorized into sections such as Health, Real Estate, Technology, Executive, and Finance.
The New York City section of Business Insider provides in-depth industry analysis of companies from New York and around the United States. This helps readers form the correct conclusions about the company based on facts and figures provided by reliable sources. For instance, if a company is believed to be making good profits in a certain region of the country but losing money in another, an analyst can research this information and create a media bias chart. The media bias chart is designed to provide neutral information about a particular company. This helps users to filter out information that is more supportive of their own personal opinions.
Business Insider is also strict when it comes to story selection. A story must meet the high-quality standards of factual reporting. In addition to this, Business Insider’s strict guidelines include the avoidance of liberal media bias. It is understood that a business owner would want to present their company in a positive light, therefore the company has implemented a media bias policy in place that all employees must follow.
Many individuals are often critical of Business Insider for using a liberal bias when selecting stories. However, these same individuals fail to understand that Business Insider is using high quality and fact-based approach when developing a story about any company. Whether or not the story is slanted towards a particular political party, Business Insider strives to provide independent and unbiased reporting. Additionally, Business Insider does not attempt to direct its readers to a particular website or to a blog to read their reporting. All individuals who are interested in reading B.I.G. stories will be able to access them.