When it comes to small business marketing strategies, the idea of freedom is not exactly true. In fact, 97% of individuals learn about small local companies on the internet first rather than anywhere else. For small local companies, it is doubly important to have updated and necessary information available to potential customers. If you are a new small business owner with very little online experience, this may all sound like a foreign subject to you. Don’t despair. There are many ways to market your small business locally and gain valuable exposure online.
With this in mind, there are several different small business marketing strategies available. The traditional offline methods of marketing continue to gain popularity but many believe they have reached their saturation point. This is not to say that they don’t work. They certainly can, but many people are turning to the internet for assistance. Whether you hire an SEO consultant or do the marketing yourself, following these tips can help you get the most out of your marketing efforts.
Traditional offline marketing tactics such as direct mail, telemarketing, newspaper ads, and TV spots are still viable advertising tools for small business marketing needs. These methods still allow you to target specific demographics when applicable, although their effectiveness has diminished due to the internet. It is best to utilize a combination of these traditional tactics in your efforts to gain the best exposure possible. Here are some popular methods:
Email Marketing. This remains one of the top free marketing strategies available. When done properly, email marketing will reach both existing customers and new customers of a brand. It allows you to create a lasting relationship with your audience by continuously communicating with them. It allows you to make changes to your campaigns as necessary and reaches new customers through blogs, forums, and social media sites.
Social Media Marketing. This includes Facebook, Twitter, LinkedIn, Pinterest, and the rest of the social networks available online. Social media allows you to engage your audience and gain their trust. It also allows you to reach out to a wider audience, broadcast your message to a worldwide audience, and spread the word about your brand effectively. Make sure you use compelling content that speaks directly to your audience and uses language they can understand.
Search Engine Optimization. This is often considered the foundation of any small business marketing strategy. SEO improves your brand’s search engine rankings, which makes it more accessible to viewers and leads them to your website.
While each marketing strategy has its own benefits, combining all of them into a successful small business marketing strategy takes work and dedication. Make sure you constantly test new tactics and content to ensure you are meeting your goals. You should also be wary of hiring professionals to do your marketing campaign for you. Make sure you find the right fit for your brand and don’t get stuck paying exorbitant amounts for services you don’t need.
Use YouTube, Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other online tools to help spread your brand. YouTube has become an effective marketing tool for generating interest in your brand. YouTube has millions of members and offers video creation, sharing, and commenting opportunities. Also, videos can reach a wide audience instantly and provide immediate feedback. Branding your brand with video is an easy way to get noticed.
It is important to build your brand before attempting to increase your audience or sell to your current audience. Take the time to research the demographics of your audience and choose a marketing strategy that will reach your target audience. For example, if you are offering high-end products, then it would be a good idea to focus your small businesses’ marketing strategy on professional venues such as magazines and other local publications. If you are targeting a more generalized audience, then reaching people through social media sites such as Instagram, Facebook, and Twitter may be a better fit.
There are dozens of ways to market your products online. These include blog posts, social networking pages, and website content. Every small business should have its own blog to connect with customers and prospects. If you decide to go with social networking pages, make sure your Facebook page and Twitter feed are optimized to reach your target audience. It doesn’t hurt to have a basic understanding of SEO and internet marketing as well.
There are countless other ways to increase your customer base, but the above strategies will allow you to get started. If you haven’t already incorporated these tactics into your marketing efforts, it is high time you seriously considered doing so. Not only can you expect increased profits in the future, but you will also save yourself a tremendous amount of time and money. Small businesses simply don’t have the budget to waste on ineffective marketing campaigns. So get started and expand your business today!